Let’s be real: most businesses don’t have a “strategy.” They have a random collection of posts. A motivational quote on Monday, a promo on Friday, and maybe a selfie in between. That’s not strategy—that’s noise.
Here’s the truth: social media can be your biggest growth engine, but only if you stop posting aimlessly and start playing with purpose. Here’s a five-step framework to build a social media strategy that actually converts.
Step 1: Define Who You’re Really Talking To
If your answer to “Who’s your audience?” is “everyone,” you’ve already lost. Social media is personal—your content has to feel like it’s made for someone specific.
👉 Ask: What does my ideal customer want? What keeps them up at night? What type of content do they share with friends?
Once you know this, every post has a target.
Step 2: Create Content for the Scroll, Not Just the Sale
The biggest mistake businesses make is pushing for a sale in every post. Here’s the psychology: people don’t log on to be sold to—they log on to be entertained, educated, or inspired.
👉 Use a mix:
40% Value (tips, insights, hacks)
40% Relatable/Entertaining (memes, behind-the-scenes, stories)
20% Direct Promotion (offers, services, CTAs)
Step 3: Master the Hook
You have 3 seconds to stop the scroll. If your first line doesn’t grab attention, the rest doesn’t matter.
Examples:
❌ “Here are some tips about Instagram…”
✅ “Your Instagram posts aren’t failing because of hashtags—they’re failing because of this.”
Psychology trick: Curiosity > Clarity. Make people lean in.
Step 4: Build Engagement Loops
Posting is step one. Step two is sparking conversation. The algorithm rewards content that keeps people talking.
👉 End posts with questions.
👉 Reply to comments (fast).
👉 DM new followers.
The more touchpoints, the stronger the relationship.
Step 5: Lead Them Somewhere
Views don’t pay bills—customers do. Every piece of content should guide people toward a next step: follow, DM, book a call, download a guide. Think of it as building bridges, not dead ends.
